Case studies: The power of multichannel marketing

Highly targeted marketing programs like AmerisourceBergen's BRx Catalog and CustomConnect^® leverage our proximity to the customer, connecting your brand message with the healthcare providers who influence your product's performance. Your tailored messages are integrated into our customers’ existing workflow so your communication stands out and gets recognized. In this resource, you'll get an overview of the program and see firsthand the power of multichannel marketing.

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